"Finally we got to the point where we could come out with a camcorder that can do 1080p, exactly what the customer is looking for, and bring it in below that $400 price point."Īs a result, Toshiba's new Camileo X100, H30 and S20, will be available for preorder in the US begining Tuesday, April 6 and in stores April 19. "So we kind of waited and waited, felt our way around," he said. "We really studied the market, studied a lot of trends, and we asked, ‘What are people buying? What do they want?' What we realized was that people wanted a 1080p product, but they didn't want to pay more than $500 for it," said Brad Johnson, a Toshiba product manager. ![]() ![]() That's exactly what Toshiba saw when it decided to bring its successful and relatively inexpensive European Camileo line of HD camcorders stateside. ![]() Why would a company best known for laptops, HDTVs, and industrial products get into the camcorder biz? In a word: opportunity.
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